About Us
Engadin St. Moritz is the world’s oldest ski tourism region, tracing its origins to 1864, when Johannes Badrutt pioneered winter tourism. With its unique history and tradition, as well as having hosted two Winter Olympic Games and five World Ski Championships, St. Moritz boasts a one-of-a-kind sporting legacy. Engadin St. Moritz Mountains recognizes the great significance of this legacy and, as a company, is constantly striving to carry this prestigious history forward into the future through its entire corporate structure and culture.Facts & Figures
On the Corviglia and Muottas Muragl mountains, as well as at the company’s two hotels (ALL IN ONE HOTEL INN LODGE and Romantik Hotel Muottas Muragl), approximately 200 employees are employed by Engadin St. Moritz Mountains AG year-round; During the winter season, the number rises to 460, and in the summer, it totals 210. The wide range of job responsibilities includes positions in technical services, slope maintenance, SOS, food service, hospitality, marketing, and accounting/contract management. Given the diversity of the skill sets required, Engadin St. Moritz Mountains is one of the cornerstones of the Engadin economy.
Mission StatementUnser Fundament seit 1907
Since our founding, we have been a key component of the Upper Engadine’s economic success. As the operator of the region’s largest ski resort and a driving force behind year-round offerings, we are actively shaping the future of the Alpine region. The 2035 Strategy aims to strengthen and further develop this foundation—ecologically, socially, and economically—so that we create lasting value for our guests, our employees, and our home region.
Purpose
Since 1907, we have been a fundamental part of the Upper Engadine’s economic success. Since 1907, we have been a fundamental part of the Upper Engadine’s economic success.
Vision
Mountains. Excellence. We are a global leader in snow sports and mountain experiences.
Mission
We turn visitors and locals into fans. We maintain our independence through sustainable economic development.Our ValuesHow We Work
Our values guide our actions every day—for our guests, our employees, and our home, the Engadin.
Acting Responsibly
As a leading regional company, we make a significant contribution to the tourism and economic development of the Engadin. Our actions are based on economic principles and are geared toward long-term value creation and the continuity of our business operations. In addition to our economic performance, our business success depends significantly on the preservation of the Engadin’s natural landscape. To this end, we are committed to treating nature responsibly. Acting entrepreneurially also means taking risks—we understand our business risks and take the necessary measures. We take responsibility—for our natural environment, our region, our employees, and our partners.
Living Quality
We set high standards for our infrastructure, services, and all of our partners. Our guests’ perceptions are our ultimate measure of success. We consider enthusiastic, returning guests to be the highest mark of quality. By utilizing state-of-the-art technologies, we continuously optimize our offerings and processes—efficiently, safely, and in harmony with nature. We hold our services to high standards and are constantly striving to improve.
Making a Difference Together
The expertise and dedication of our employees are the foundation of our success. We encourage them to contribute their skills and creativity to our shared journey. We promote personal and professional development, offer apprenticeships, and value international diversity within our team. At the same time, we maintain an active, open dialogue with our guests, partners, political bodies, associations, shareholders, and competitors. Cooperation, team spirit, and a culture of open communication are essential to us—both internally and externally.
Ensuring Sustainability
As a leading Swiss mountain railway company, we are actively committed to sustainable tourism development and tourism-friendly conditions. Our strategic focus is geared toward long-term sustainability and environmental responsibility—always with the goal of maintaining and enhancing the region’s appeal. Our thinking and actions are guided by a long-term perspective, environmental responsibility, and social balance.
The Guest Takes Center Stage
Our guests are at the heart of everything we do. We consistently tailor our offerings to their needs and create experiences with passion. In doing so, we embody our core brand values: a passion for the mountains, forward-thinking, straightforward, and a leader in technology. Our mission is to inspire as a comprehensive company with excellent infrastructure—every single day. We create experiences with passion—for people who love our mountains.Three Strategic DirectionsAnd Guiding Principles
Our three strategic priorities and guiding principles outline how we are sustainably developing the Engadin as a leading mountain adventure destination.
Guiding Principles in the strategic areas of action
Across eleven areas of focus, we outline how we will implement our Strategy 2035 in concrete terms—for our guests, employees, and the region.
